Lei Fang's Xinhua Sincere Center Sales Office: A Masterpiece of Modern Design

Chongqing's Award-Winning Sales Office Blends Strength and Softness in a Unique Spatial Experience

The Xinhua Sincere Center Sales Office stands out for its ingenious design technique. The aesthetic of structural space permeates the details, creating a unique fashion where reason collides with sensory pleasure. The design draws inspiration from the city's form, using modern techniques to depict the ups and downs of mountains and the continuity of water. The result is a multi-level visual impact that completes the artistic expression of space.

Lei Fang's design is not just visually stunning but also functional. The clever layout of hollowed-out partitions divides the negotiation area, creating a perfect match of color and light that exudes a humanistic breath. The point-light-source devices at the top are arranged in an orderly manner, offering different visual effects in natural light and night lighting.

The design also integrates luxury shopping scenes, presenting an unparalleled spatial experience. This approach reflects the designer's creative introduction of interconnect thinking, which aligns with the macro orientation of the comprehensive commercial body of the Xinhua Sincere Center.

Realizing this design was not without challenges. The designer had to ensure that the exquisite artistic sense and carefully created space integrated coherently. Each design element had to conform to the aesthetic taste and pursuit of urban life. Despite these challenges, the design team, which included Visual Merchandisers Wendy Li and Meixuan Li, successfully brought the vision to life.

The Xinhua Sincere Center Sales Office project started in July 2016 and was completed in October 2017. The design has since been recognized with a Platinum A' Interior Space, Retail and Exhibition Design Award in 2019. This award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and advance the boundaries of art, science, design, and technology.

In conclusion, Lei Fang's design for the Xinhua Sincere Center Sales Office is a remarkable blend of contemporary aesthetic and artistic interests. It is a testament to the power of innovative design in creating unique and luxurious spatial experiences. As the design continues to garner recognition and accolades, it stands as a beacon of modern design in Chongqing and beyond.